From Australian Oceans Data Network
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NESP TWQ Project 2.1.3 - Harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project, 2016-2018 (JCU)

Created 24/06/2025

Updated 24/06/2025

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Working in partnership with staff from the Australian Government’s Department of the Environment (DotE), and the Queensland Government’s Departments of Science Information Technology and Innovation (DSITI) and Environment Heritage and Protection (DEHP), this project will use data collected from land managers and elsewhere to critically evaluate the way water quality (WQ) improvement programmes are ‘marketed’. It will use insights from those evaluations to inform the reconfiguration of marketing and engagement strategies associated with programmes scheduled for roll-out during 2017, demonstrating methods for monitoring and assessing the extent to which these different Programmes and changed strategies improve adoption and alter behaviours.

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Additional Info

Field Value
Title NESP TWQ Project 2.1.3 - Harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project, 2016-2018 (JCU)
Language eng
Licence Not Specified
Landing Page https://data.gov.au/data/en/dataset/146432dd-dae0-41b9-8582-a03d40d53dea
Contact Point
Australian Ocean Data Network
Lynne.Eagle@jcu.edu.au
Reference Period 01/01/2016 -
Geospatial Coverage Australia
Data Portal Australian Oceans Data Network

Data Source

This dataset was originally found on Australian Oceans Data Network "NESP TWQ Project 2.1.3 - Harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project, 2016-2018 (JCU)". Please visit the source to access the original metadata of the dataset:
https://catalogue.aodn.org.au/geonetwork/srv/eng/csw/dataset/nesp-twq-project-2-1-3-harnessing-the-science-of-social-marketing-and-behaviour-change-for-impr