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NERP TE Project 12.3 Relative social and economic values of residents and tourists in the WTWHA (JCU)

Created 05/04/2016

Updated 11/08/2023

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The Wet Tropics World Heritage Area (WTWHA) is famous for its wildlife, biodiversity and natural beauty, but none of these important assets are bought or sold in the market place, so none are explicitly ¿valued¿ with a price. Recognising that absence of price does not mean absence of value, this project seeks to improve our understanding of the importance of these non-market ¿values¿ to a variety of different stakeholders. How important is a beautiful view or a cassowary to the community, to tourists and to the tourism industry? How would people feel if there fewer (or more) opportunities to enjoy those beautiful views or to observe these charismatic birds?

The project will provide environmental managers throughout the world with an illustrated, easy to understand, means of assessing the importance of these types of non-market values to a variety of different stakeholder groups in World Heritage listed forests and other scenic environments.

This project will: 1. Develop a survey to assess the relative importance of core 'values' of the WTWHA (e.g. cassowaries, mahogany sugar gliders, waterfalls, aesthetics) with other ¿values¿ (e.g. development of roads, employment, or income) so that managers are able to assess trade-offs between core WTWHA attributes and other ¿values¿.

  1. Distribute the questionaire to residents (householders) throughout the WTWHA and to tourists at the Cairns airport at different times of the year (to control for seasonality of data) in the form of an exit survey;

  2. To analyse the results using multivariate analysis to measure the satisfaction and relative value across different stakeholder groups and to use insights from this analysis to identify priorities for conservation and marketing.

Files and APIs

Additional Info

Field Value
Title NERP TE Project 12.3 Relative social and economic values of residents and tourists in the WTWHA (JCU)
Language English
Licence Creative Commons Attribution 2.5 Australia
Landing Page https://data.gov.au/data/dataset/6d609d59-1a6a-4ff3-adc1-617d14147f85
Contact Point
School of Business, James Cook University (JCU)
natalie.stoeckl@jcu.edu.au
Reference Period 05/04/2016
Geospatial Coverage
Map data © OpenStreetMap contributors
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      [
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      [
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    ]
  ],
  "type": "Polygon"
}
Data Portal Data.gov.au