In this article we have leveraged the ASIC publicly available dataset to understand Advisors loyalty. We have derived insights around switching patterns of advisors in major license controllers. This involves growth, advisor loyalty and switch likelihood. We have noticed some interesting insights, which relates directly to the events which have occurred in the financial services industry. Moreover, we also explored the differences and inter-relationships, between Non-Aligned and Aligned advisers, in terms of propensity of conversions.